Leads CRM

From first inquiry to paid deposit, all in Planpage

Stay on top of every new inquiry, follow-up, and booking step so leads never slip through the cracks.

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Connect your website to Planpage

When a new inquiry comes in, Planpage helps you keep the momentum going. Capture the details, notify your team, and give each potential client personal attention.

Add a lead form to your website
Website Form

Add a lead inquiry form to your website

Capture inquiries from your website and send the details straight into Planpage, so your team can follow up and keep every lead organized.

Website inquiry form
Automatic lead capture
Faster team follow-up
No copy/paste required
Get notified when inquiries arrive
Inquiry Notifications

Get notified when new inquiries arrive

When someone submits the lead form, planners receive an email notification with the inquiry details so a new opportunity does not sit unnoticed on the website.

New inquiry alerts
Email notification details
Faster lead awareness
Website-to-team handoff
Create lead and contact records
Lead Records

Lead and contact records, created for you

Planpage creates the lead record and contact records from submitted inquiries, so planners can start from organized details instead of retyping names, emails, and event information.

Lead record created
Contact records created
Inquiry details captured
No copy and paste

Track every opportunity

Keep each inquiry moving with simple pipeline steps, organized lead details, and notes that help your team follow up with confidence.

Customize your pipeline steps
Pipeline Steps

Customize your booking workflow

Use Planpage's built-in New, Won, and Lost steps, then add, edit, delete, and reorder the steps between them so the pipeline matches your booking workflow.

Built-in New step
Custom middle steps
Won and Lost outcomes
Counts by pipeline step
Save the details that matter
Lead Details

Save the details that matter

Track the information planners use to qualify and prioritize opportunities, including lead source, event type, event date, estimated budget, and estimated guest count.

Lead source
Event type and date
Estimated budget
Estimated guest count
Record lost reasons
Lost Reasons

Learn why leads don’t book

Track why a lead did not move forward, add helpful notes, and keep the context your team needs to understand patterns over time.

Custom lost reasons
Add notes for more detail

Move from inquiry to booking

Give each lead a clear path forward with proposals, contracts, invoices, payments, and communication all connected in one place.

Send quotes, proposals, contracts, and invoices
Booking Tools

Send quotes, proposals, contracts, and invoices

Create the records that support the booking process directly from the lead, so proposals, quotes, contracts, and invoices stay connected to the opportunity they belong to.

Lead-based proposals
Quotes and contracts
Invoices before booking
Connected sales records
Share booking materials by email
Email Sharing

Send booking files by email, no login required

Send booking materials by email while the opportunity is still a lead, without needing to enable the client portal before the client is ready to book.

Email proposal sharing
Email quote sharing
Contract and invoice links
Portal not required
Stay notified as clients engage
Sales Activity

Stay notified as clients engage

Receive email and in-app notifications for key sales activity, like a proposal being viewed, a quote being approved, or a contract being signed.

Proposal viewed alerts
Quote approval updates
Contract signature updates
Activity feed entries

Turn won leads into projects

When the inquiry becomes a booked event, keep the sales history in Leads and continue the work in Projects without moving the client into a separate planning system.

Mark a lead as won
Won Leads

Mark a lead as won

When a planner updates a lead to Won, Planpage treats that opportunity as a project so the planning workflow can continue from the same client and event context.

Planner-controlled status
Won lead outcome
Project-ready event
Same Planpage workspace
Keep the sales history
Sales History

Keep the sales history

Won leads still appear in the Leads area, giving planners a place to revisit the opportunity, pipeline history, and booking context after the event has moved into planning.

Won leads remain visible
Lead history retained
Booking context preserved
Sales records accessible